If your product takes more than a paragraph to explain, you're losing trials to confusion. An explainer video does in 90 seconds what your landing page can't: it shows the problem, the solution, and the "aha" moment in a story a prospect actually finishes.
The Astra Forge makes explainer videos for SaaS companies and startups: animated explainers with motion graphics, AI avatar-led walkthroughs, and screen-recording hybrids. Script to finished video in 48 hours per video, with one revision round and full ownership.
Confused prospects don't convert. Clear ones do.
Why SaaS lives or dies on explainers
Software is invisible. Prospects can't hold it, can't picture it from a feature list, and won't sit through a 20-minute demo to understand it. The explainer video exists for exactly this problem: compress the value proposition into a narrative short enough to finish and clear enough to remember.
The best SaaS explainers follow one arc — the painful status quo, the product as the turning point, the transformed outcome — in 60 to 90 seconds. We script to that arc, storyboard the key beats, and build motion graphics that visualize what words alone can't: workflows, integrations, data flowing where it should.
Place it on your homepage hero, your pricing page, your onboarding emails, and your ads. One good explainer works every channel. SaaS teams: our industry page for SaaS covers the full video strategy, from explainers to demo content.
Animated, avatar-led, or hybrid — we build all three
Pure animated explainers use motion graphics, kinetic typography, and illustrated scenes to visualize abstract products — ideal when your value is a workflow, a platform, or data. AI avatar-led explainers put a human presenter on screen guiding the viewer, which builds trust for products with a learning curve — see our AI avatar videos service for the format.
Hybrids combine both: an avatar introduces each section, animation visualizes the product, screen recordings show the real interface. This is the format most of our SaaS clients land on, because prospects trust real UI and remember animated concepts.
Tell us your product and audience on the lead form, and we'll recommend the format — then prove it with a free sample segment before you commit.
Our explainer process, start to finish
It starts with your message, not our graphics. Send your landing page, pitch deck, or just a brain dump of what the product does — we shape it into a tight script built around the problem-solution-outcome arc, written for spoken delivery, not reading.
Then storyboarding: the key visual beats mapped to the script so you approve the story before animation begins. Production layers motion graphics, screen recordings of your actual product, AI voiceover or avatar performance, music, and sound design. You review the full video within 48 hours per video (larger projects get a timeline agreed upfront), with one revision round to refine.
The result is a video your sales team links, your homepage features, and your ads cut down from. [TODO: real client result]
Pricing and turnaround
AI avatar-led explainers are $50 per finished minute — a 90-second explainer runs $75, with captions, music, b-roll, screen recordings, and one revision round included. Fully animated explainers with custom motion graphics are quoted per project based on length and complexity; send your script or concept for a fixed quote within 24 hours.
Standard turnaround is 48 hours per video, with 24-hour rush at +25% for launch deadlines. Monthly packages bundle explainer minutes with shorts and talking-head content when video becomes an always-on channel — see pricing.
Every explainer project starts with a free sample: a 15-20 second segment of your actual script, animated or avatar-performed. Judge the quality on your product before spending a dollar.
How it works
1. Send your footage
Your landing page, pitch deck, or a brain dump — plus screen recordings if you have them.
2. We edit with AI
We script, storyboard, and produce: motion graphics, avatar performance, voiceover, music.
3. You review
Full video within 48 hours per video (timeline agreed upfront for larger builds), one revision round included.
4. Scale
Cut the explainer into ad variants, onboarding clips, and social shorts — one asset, many channels.
Pricing
Short-form edits from $15, talking-head editing at $30/finished min, AI avatar videos at $50/finished min — or a monthly package from $199/mo. 24h rush delivery available (+25%). See full pricing →
Frequently asked questions
Do you help with the script?
Yes. Send your landing page, deck, or rough notes and we'll write a tight explainer script built for spoken delivery. You approve the script before production starts.
Is voiceover included?
Yes — professional AI voiceover is included, matched to your brand's tone. Prefer an avatar presenter on screen instead? That's our AI avatar format.
What's the ideal explainer length?
60-90 seconds for homepage heroes; up to 2-3 minutes for deeper product tours or onboarding. We'll recommend the right length for your goal.
How fast can you deliver?
48 hours per video as standard. Larger animated builds get a fixed timeline agreed upfront; 24-hour rush is available at +25%.
Who owns the final video and project files?
You do — full rights to the finished video on all platforms, forever. Use it on your site, ads, and sales outreach without restriction.