Software is invisible, and invisible doesn't sell itself. The SaaS companies winning trials all do one thing: they show the product in motion, explain the value in 90 seconds, and stay visible where buyers research.
The Astra Forge makes video for SaaS teams: explainer videos, feature demos, AI avatar walkthroughs, and short-form content for every channel. Script to finished video in 48 hours per video, from $50 per finished minute.
The format guide: SaaS explainer videos with AI editing.
Explainers that end the confusion
Your homepage has eight seconds to answer "what does this do and why should I care." An explainer video answers it in 90: the painful status quo, your product as the turning point, the transformed outcome — visualized with motion graphics and real UI.
Our explainer videos service scripts, storyboards, and produces animated, avatar-led, or hybrid explainers. AI avatar-led versions run $50 per finished minute; full custom animation is quoted per project. Every project starts with a free 15-20 second sample of your actual script.
Place the finished explainer on your hero, pricing page, onboarding sequence, and ads. One asset, working every channel, for years.
Demo content and feature launches, on demand
Every feature launch deserves video: a 60-second walkthrough beats a changelog nobody reads. Send screen recordings (or just the feature and access notes); we cut them into polished demos with captions, callouts, and pacing that respects the viewer's time.
AI avatar videos front these walkthroughs when a human guide beats pure screen capture — same presenter across your whole library, updated by re-render when the UI changes. No re-shoots when v2.1 ships.
For ongoing content, talking-head editing polishes founder and team videos, and short-form editing cuts everything down for LinkedIn and X. [TODO: real client result]
Pricing for startups and scale-ups
$50 per finished minute for avatar-led explainers and walkthroughs. $30 per finished minute for talking-head edits. $15 per short for social cuts. Custom quotes for full motion-graphic animation, delivered within 24 hours of your brief.
Monthly packages make video always-on: Growth at $499/mo or Brand at $999/mo bundle shorts, talking-head, and avatar minutes with pause-or-cancel flexibility — cheaper than one freelance videographer day per month. See pricing.
Start with a free sample: send your landing page, get an explainer segment back within 48 hours. Judge the clarity on your own product.
How it works
1. Send your footage
Landing page, deck, screen recordings, or just a description of the feature.
2. We edit with AI
Script, storyboard, animation, avatar performance, voiceover, captions, music.
3. You review
Finished video within 48 hours per video, with one revision round.
4. Scale
Cut explainers into ads, onboarding clips, and social shorts — one asset, many channels.
Pricing
Short-form edits from $15, talking-head editing at $30/finished min, AI avatar videos at $50/finished min — or a monthly package from $199/mo. 24h rush delivery available (+25%). See full pricing →
Frequently asked questions
Do you write the script or do we?
Either. Send your landing page or rough notes and we'll write a tight script for spoken delivery — you approve it before production starts.
Can you work with our actual product UI?
Yes — send screen recordings and we build around your real interface, with motion graphics for the parts that need visualization.
What happens when our product updates?
Avatar-led videos re-render without re-shoots; animated sections update surgically. Your video library stays current at a fraction of rebuild cost.
How fast can you deliver a launch video?
48 hours per video standard, 24-hour rush at +25%. Tell us the launch date on the lead form and we'll commit to a timeline.